Since the arrival of platforms like blogs and social media, brands have been granted many more opportunities to be transparent, authentic, and accessible to their audience. The capacity for instantaneous communication, however, have also created spaces in which negative narratives can spin out of control faster than ever before.
While no brand ever intends for something to negatively impact the online reputation of its business, it’s still crucial to have a contingency plan in place. 59% of businesses will encounter a crisis at some point in their lifespan, and the after-effects can continue to plague their search results long
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