Humans are very bad at making good decisions about things that matter in the long term. Whether it’s choosing to workout over watching TV, a cookie over a salad, saving money or a new car, there are so many ways we satisfy our desires today instead of doing what we know will set us up for success tomorrow.
It’s not that we don’t know what’s good for us. It doesn’t take rocket science to figure out that if we keep eating those cookies every day, we’ll eventually gain weight. Rather, it’s that we value what feels good in the moment