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Conversational Marketing is Influencing a New Brand of Recruiting

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Every time there’s an innovation in the world of marketing, you can bet that not long after we’ll see the recruiting space follow. Over the last decade, it’s become clear with trends such as social recruiting, recruitment marketing and the recruiting funnel that marketing is a leading indicator for what’s to come in talent acquisition. So, that begs the question, what’s up next? Well, one idea building steam this year is conversational recruiting, which puts an emphasis on real-time conversations that happen over an ongoing basis.

Similar to its marketing counterpart, conversational recruiting focuses on two-way conversations. Unlike traditional recruiting

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