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Consistent quality and branding is key to job posts that work

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Don’t let your job posts become Frankelistings!First-hand lessons from Broadridge, Chicago Trading Company, and Zillow on revamping job descriptions for a better candidate experience

Whether your company has 10 job openings or 10,000, job ads are the first chance you have to really showcase your employer brand to job-seekers. In that way, job posts are just like product advertisements. However, instead of asking someone to buy something, you’re asking them to make a life-changing decision. #NBD.

Despite this fact, it seems like most hiring teams take a mad scientist approach to their job posts. You use an old job post as a

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