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Competing in an Age of Radical Transparency: How to Build Your Employer Brand

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The online revolution has changed the decision-making process for everything from what to eat for breakfast to where we apply for a job. In an age of radical transparency when information is just a few clicks away, a whole new HR discipline has come to the fore: employer branding.

Employer branding seeks to tell a company’s story so job applicants have an idea of what it’s like to work for that company. To find out what job seekers want to know, Indeed surveyed 500 U.S. workers. The results reveal…

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