I’ve been interested in diversity sourcing for many years now. I’ve helped build sourcing teams and have created sourcing strategies designed to address diversity challenges at several companies, including Fannie Mae, Starbucks, and Apple. Today, we have strong evidence that companies with diversity initiatives are more likely to outperform those without one. This is not surprising to me since the customer demographics in the US are becoming more diverse, and so diversity reach in the product, marketing, and sales teams will help drive success. For recruiting, this means an increasing need for pipelines of diverse, qualified talent.
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