A consortium of Denver technology companies have partnered with state and city economic organizations to form the Colorado Technology Recruiting Coalition (CTRC) in an effort to promote Colorado as one of the country’s fastest-growing tech hubs and recruit world-class tech talent. They plan to target candidates in markets like Silicon Valley and greater San Francisco through an ad campaign.
The Coalition’s new “Pivot to Colorado” website will showcase Colorado’s vibrant tech ecosystem and dynamic opportunities available for talented engineers, product developers and tech leaders. Throughout 2018, the campaign will elevate awareness of Colorado’s thriving tech scene and connect tech talent with key CTRC charter member job opportunities on the “Pivot to Colorado” website.
The campaign will feature the faces of Colorado’s tech scene, and highlight “Pivot” stories of tech transplants whose contributions have helped shape the state’s growth as a tech hub. Coalition members will share and promote career opportunities and local company successes on the CTRC website and advertising channels, with the goal of hiring multiple high-quality candidates at each charter company.
“Colorado is home to nearly 11,000 technology companies, and a new company is formed in the state every 72 hours,” said Stephanie Copeland, executive director of the Colorado Office of Economic Development and International Trade. “Colorado has the nation’s second most educated labor pool and third greatest concentration of tech talent in the country, and this campaign highlights our vibrant ecosystem and the incredible opportunities for innovators from around the country to make their mark here in Colorado’s thriving tech sector.”
Last year alone, Denver startups received more than $500 million in funding, and Glassdoor rated Denver as number four on its list of the best cities for getting a tech job, citing, among other factors, its lower cost of living and a place where engineers were able to stretch their dollars further.
The Pivot site lists jobs from different companies by linking straight to their ATS and each company gets a nicely designed profile. Here’s a link to the Workday company page.
As the “Pivot to Colorado” campaign unfolds, the Coalition will target additional markets, bringing on additional members and connecting with other Denver-based economic development and promotional activities to continue to elevate the state’s brand as one of the fastest-growing tech hubs in the country.
This new coalition approach is an interesting move in a tech job market that shows no signs of easing. We wonder if more regions or states will follow suit?
