Changing Your Niche

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A few months back I launched a job board for relocation called “Jobs With Relo“. The intent was to list jobs that only offered relocation packages to potential seekers.

But although it is an interesting niche I began to feel it was too niche-y.

Part of picking a niche is about finding something that will both resonate with seekers and has a large enough audience to grow. Jobs with relocation are out there but there aren’t a lot of them and it was challenging to find the right backfill that could support the site.

So I decided to change niches and launch

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