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Changing the Change Rules at Google

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At Google, change is constant. But how we managed and messaged change wasn’t always working. So we developed a simple framework to rethink reorgs and it starts by asking “Do we even need this change?”

There is no single way that Google manages internal change, like a reorganization. But we’ve been piloting a new approach that has been used in different parts of the company, impacting thousands of Googlers.

Research shows that over two-thirds of organizational change efforts fail to deliver on their intended goals. We studied some of the classic change management models, but to be most effective,…

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