A hot topic on social media this week has been IHOP’s recent announcement of a temporary name change to IHOb, or International House of Burgers, in an attempt to increase sales for lunch and dinner. While I don’t particularly know of anyone that really loves IHOP, many of my peers have taken to social media, especially Twitter, to voice their opposition to IHOP’s decision. Many people are saying that it was a dumb branding move and IHOP should stick to pancakes, or that if IHOP wanted to make a change to its menu, it should’ve done something else.
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