A fundamental challenge for our industry is discovery: how do candidates and employers discover each other? You can argue that job boards – and newspapers before them – tried to solve this problem: they tried to make it easier for candidates to find open positions. But – as with many things in life – one step forward, two steps back. The proliferation of job boards, and then aggregators, and then social media, and so on, has made it ever more confusing for candidates and employers to discover each other. Where do they start?
For candidates, it’s usually a search engine like