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Build a Social Recruiting Army to Amplify Your Employment Brand

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A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. Today, I wanted to add something to that conversation because there’s one aspect of the model that I can see being underutilized and it’s shared media.

Shared media takes place when others share the messaging that you’re sending out. And obviously, we want people to do that. To be specific, we want our employees to do that. Hopefully, our workforces are engaged and want to see us hire great talent to work alongside them. And hopefully, our workforces have diverse

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