Beyond Active vs. Passive: How Brands Like Dropbox Tap Into “Open Talent”

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Veronica Velasco was open to a new job, but as a happily employed high-performer, she wasn’t actively looking—in fact, she was actually helping a friend job-hunt when she first spotted the post for her future position at Dropbox. Cooler than an “active” candidate, but warmer than a “passive” one, Veronica fell into a new category – one that we’re calling “open talent.” And she’s not alone: 90% of global professions are open to new opportunities.

Open talent offers an ideal opportunity to move beyond the extremes of active and passive: the best talent often

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