Be Curious About Your Competition… Then Follow Their Clues

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It’s easy and feels good to talk about your competition and blame them for the reason your life is a failure. I get destroyed by my competition on a regular basis.

With Sumato Coffee, I study our online competition, follow the clues they leave behind and go for a different angle. With consulting, I study what big consulting firms are doing, then follow their clues and models and go for a different angle. You can make money and add more value this way and I thank my competition for their clues.

Not necessarily a competitor, but I often study Ezra

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