Hiring a marketing director can free up your executive team and offer more guidance and support to your staff. Here are four common mistakes to avoid.
Your marketing initiatives and team have grown. Your company’s CMO or VP of marketing needs to focus more on executive-level tasks and less on day-to-day management. It’s a common point in an organization’s trajectory and an exciting moment to grow your team. Yet it’s easy to hire the wrong person into the role of marketing director. Here are four common challenges companies make and easy steps you