Authentic or fake?: where your site ends up

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Note: The Doctor is out for the next few weeks, helping his sister deal with her cancer. This is from a few years ago, but still quite relevant

Authenticity is all the rage. Supporters of both Donald Trump and Bernie Sanders claim that their candidates are ‘authentic’, meaning that they say what they think rather than a poll-tested response. In the food world, an entire category of restaurants focus on ‘authentic’ food, which generally means locally sourced, minimally processed, and served with a lack of pretense.

In case you haven’t noticed, our industry has also been touched by this search

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