Core values: the words that propel a company to great heights. Simply place them on the “about us” tab on your company website, hang a sign on the break room wall, and periodically send an email as a reminder – right? I think we all know it doesn’t happen that way. The purpose behind the existence of company values seems elementary in concept, but why is it so easy to miss the mark in the creation and execution of a value system?
A set of values can mold and guide an organization’s behavior, but they can just as easily be