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Activate Passive Candidates Through Retargeting

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In a never-ending battle to reach and acquire top talent, HR pros and recruiters are being forced to think outside the box to fill openings. Though a lot of people look at jobs, only the most active job seekers are applying every day. Retargeting is a way to activate other professionals, who may otherwise not be on the hunt for a new job. And, if recruiters aren’t making use of this up-and-coming recruitment tactic, they could be missing out on top candidates, who are not yet active job seekers.

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