The reason that I write great job postings is … part of it is because millennial candidates these days typically won’t pick up the phone and have a meaningful conversation with a recruiter until they know what the job is. So you’ve got to put the sales pitch in the posting, otherwise that pitch ain’t gonna get pitched. So that’s number one.
The second reason that we do it is that VP’s of HR see our stuff, and they go, “Wow, so here’s a recruiter who actually … I see the value add of this … ”
It turns out, actually, a well-written job posting is the best marketing you can do.
-Harry Joiner, the Ecommerce Recruiter