A Bad Idea (When Perfectly Executed) Is Still a Bad Idea

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Execution is essential to the success of any idea or project. It’s the most visible part of launching a new program. Do it well and you’re a hero. Do it badly and there will be questions. Frankly, the questions would be well deserved. It makes no sense to spend weeks or months doing an analysis, pitching the idea to senior management, asking for resources, etc. only to fail during the rollout.

I’ve written before on this blog about the importance of execution. There are books dedicated to the topic like Larry Bossidy and Ram Charan’s “Execution: The Discipline of

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