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6 Principles of Successful Storytelling

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To tell stories successfully, we need to understand a little about why stories connect and a lot about how to build that connection through listening and storytelling.

It’s important to emphasize that in our method at Narativ, a communication consultancy that specializes in storytelling in a business context, listening is of equal importance to telling, if not more so. Let’s begin by looking at the basic principles of our method:

Principle 1. Humans Are Hardwired for Story

We used stories to teach one another how to live. And where we shared these stories, community was formed. Storytelling is one means

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