It’s not breaking news that the recruitment industry is becoming more like the marketing industry. Employers are abandoning the “post it and forget it” technique and embracing more tactical plans that include multi-faceted approaches. Recruitment texting, job ad retargeting, and email campaigns are new methods being combined with traditional job postings in order to attract the best talent possible. But, how can you make sure you’re using the right type of ad to motivate your audience? That’s where segmentation comes in.
Segmentation has long been a marketing tactic where audiences are broken down into more specific groups. In recruiting,