4 Marketing Tactics to Steal for Your Recruiting Team

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“You need to sell the company brand to potential job candidates.” “You’ve got to keep in touch with candidates so they keep your company top of mind.” “You have to make the candidate experience positive and memorable.” These are just a few of the statements you’re likely to hear from HR leaders these days.   And it makes sense: The job market is currently candidate-driven with 53% of organizations citing shortages of required skills in the labor pool and 47% citing trouble in sourcing qualified candidates. Recruiting teams have to go above and beyond what their role traditionally called for to engage

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