Customers are hard to find, and after you have found them, it is even harder to retain them. As a business owner, your primary concern should be to keep all the customers that you have managed to attract to your business. This is important because of the cost that is involved in drawing a customer to your business. Here we suggest what you need to do to not only attract but also retain your customers.
i. Know your value proposition
What is it that sets your business apart from your rivals? What