“Employer branding is a double-edged sword—it’s a great initiative to attract the best talent for your teams, but also it’s the perfect strategy to help retain current employees you have right now. A stellar employer brand can also improve the corporate brand + identity to the outside world.” – me, over at Kinetix’s Tremendous Upside blog.
Well, if you’re reading this right now, you probably think you’re not doing something right… in other words, you think you’re failing at employer branding.
And sadly, you might be.
Here are 3 ways to tell if your employer branding is a fail and