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2018 Social Media Trends That Matter

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Trends and statistics can tell us a lot about what’s successful. When it comes to social media, these facts inform our strategic direction and help us reach our goals. Over the course of a three-part series, I’ll share social media trends, statistics by social media channel recruitment marketing trends that matter in 2018 and offer insights on how to tailor these concepts to your own strategies.

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Just last year, the total number of active social media users worldwide surpassed 3 billion. Put another way, 40% of the globe uses at least one social channel. And 97% of

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